What can you do in early stage business in order to hedge against failure? Human beings are exceptionally good at creating cognitive biases. Entrepreneurs are exceptionally good at only looking at the things that confirm their bias vs. challenging it. #1 reason for failure is confirmation bias. - extract negative feedback. Build - Measure - Learn : Look at scientific method approach. Everything is an assumption Which assumption, if wrong, would kill my business. Identify the largest risks Build experiments to test those risks Lean and Improve, or Iterate 3 Largest Risks The problem is actually real - make sure you are solving a REAL problem. People actually care about your solution. How is my solution 10X better than the existing solution. This will help you change human behavior. The numbers work to make it profitable. Minimum Viable Product. What is the easiest, smallest technology, or be...